1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Koreanmarket, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome of cultural misunderstanding, or the outcome of different marketing strategies of
1. Overview of Wal-Mart and its KoreanMarket.
Wal-Mart, with its first store opened in 1962, is the world’s largest retailer based on its revenue. Holding 1,200 stores over America and 1,431 stores in worldwide, it had recent net income of US $11,231 million on US $12,427 million of net sales . [Figure 1 & 2] In 1996, the giant company first landed in Korea and spread 16 stores throughout t
market set standards for
Koreanretail industry
Korean leading supermarket chain
Focus on community-adapted management
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.1-5. Roles of GS Retail in Market
Once new products entering the market, the producers would
probably launch the products into the retail for 3 months.
After checked, they will expand such products into other fields
Gathering the data
The producer
Korean economy did see a fundamental change in consumer shopping behavior and retail format. So-called discount stores began to replace department stores and small/medium neighborhood stores. Eight years have passed and now, some of the competitors such as E-Mart have established well in the retailmarket while others such as Wal-Mart are still suffering. Then, there is the case on Samsung-Tesco
market situation because of existence of uncertainties in the whole market. Many Retailer anticipate depression of consumer’s mind will continue at least 4~6 month after holiday season or at longest after 10 years. According to ShopperTrak, this BlackFriday’s sales decreased contrast to last year’s. That was 3% increase in common sales amount (1/3 of last year’s 8.3%).
2. Korean mark
market is difficult to assess, however, we can assume how the diet market is big based on domestic diet food market size. The left- side graph shows diet food market size and its growth. As we can see, the market has been growing steadily in recent five years. Moreover, according to E-mart, a leading Koreanretail company, diet-related products sales in 2010 have been increased by 20~103% compare
market economy and capitalism, exists this industry will survive and grow continuously due to its’ role in our society.
[Figure 1] Market size & Growth rate of U.S. retail industry
estimates
Narrowing down in detail, we are going to focus on environment of retailer industry and the Costco in their domestic market (U.S. market). According to below [Figure 1], retail industry as a whole, ha
1. Executive Summary
Due to the regulations from government, Super Supermarkets like Home Plus are going through hard time in these days. Home Plus is one of the big 3 retail shops in Korea, which started by TESCO and it is the only retail shop that is under non-Korean corporate.
In this report, by going through the history, financial status and current marketing strategies that Home Plus now
marketing, according to Advertising Age, is now an intrinsic part of any marketing plan. Along with advertising, public relations, and promotions, events serve to create awareness and persuade prospects to purchase goods and services. These events may be private such as the launch of a new automobile before dealers or public as in Microsoft's Windows '95 program. Retailers have historically used
Koreanmarket in 1986. As the entry mode, licensing was used. Doosan Corporation, the licensee of Polo Ralph Lauren, has been distributing Polo Ralph Lauren’s products through 175 stores for the past 12 years.
The Company considers South Korea as one of its key markets because the sales amount of Korea is estimated at 4% of the whole and is the second largest amount in Asia.
Therefore, the g